Riceelec aims to be a reliable and respected corporation in spot buy market of electronic components, we would like to express our Vision, Mission and Core Value as the guide, and we will do our best fighting for it.

Vision:
To be a respected corporation that provides quick and reliable supply chain solutions to our global customers.

Mission:
 To provide reliable products and comfortable services to customers .     
 To respect all the talents in Riceelec and provide them warm atmosphere to work .
 To establish long-term win-win relationship with our strategy partners.

Core Value:         
  Customer Satisfaction
       Customer satisfaction is paramount to business success, so we strive to exceed customers' expectations. We also know that quality is the key factor for customer satisfaction, so we have no compromise on either product quality or service quality.   
  Integrity
      Operating with integrity, being ethical, and treating others with respect is at the heart of Riceelec's culture.
      We are accountable to our leaders, customers, staffs, stakeholders, and whole external circumstance.
  Efficiency
       We are results-oriented, so we demand to be aggressive and executive continuous improvement on finding more efficient way to achieve our goals.
  Teamwork
       Our team is committed to achieving common goals through collaboration. Our team is supportive of each other’s efforts, loyal to one another, and care for each other both personally and professionally.
  Innovation
       We thrive on creativity and ingenuity. We work hard to keep the ideas flowing and have brain storming sessions in cross-departmental teams. We admire crazy out of the box ideas and try to find ways to make them happen.